About Us

Your Partner Of Choice

The story of Vikram and Company goes way back to 1952. We started as a small dye & dye intermediate trading business in India, trying to make a mark in an industry that had mostly big and Multi-National players at that time. Under the vision of Vikram Goradia, the company has gone on to become India’s leading producer, exporter, importer and distributor for a range of dyes. Our organizational strategy of achieving self-reliance in raw material, has helped us achieve backward integration of over 50% of our present raw material requirement. Today, the group’s business ranges from dyes and dye intermediates to successful forays of colouring products. Despite its acclaimed success, our company is grounded and adheres to the same values that it did since its inception; of clean ethical business practices, continuous innovation, technology upgrades, consistent learning, selfless environmental concerns, and all this while keeping the customer and his needs at the centre of all that we do. Apart from Mr Goradia’s unflinching vision, a strong team supported by an able management has also been key to the success of the company. Three generations of our family still serving the world with its colouring needs. Learning through experience, adhering to process strategies and maintaining superlative standards of manufacturing, evolving into a brand and a company to reckon with.


Our proactive customer service, excellence in quality and unparalleled economical products will make us the best producer, exporter, importer and distributor of dyestuff in the world. Building everlasting relationships with people and corporation together with our commitment to upgrading social, economic and environmental conditions of mankind is our main objective. We strive for performance of our products thereby creating new benchmarks in quality and services in the industries.

Quality Control

At Vikram and Company, Quality Assurance (QA) and Quality Control (QC) are two distinct processes that ensure our credibility.At our centre of excellence, a dedicated QA Manager is responsible for setting the product standards and test methods and ensuring that they are met on a regular basis. Through our ISO 9001 registration, we identify quality shortfalls and apply corrective actions to prevent recurrence. The QA Manager coordinates with manufacturing, marketing, sales, technical service and QC departments to maintain customer satisfaction for our products in the global marketplace.

Chairman’s Message

Vikram Goradia Chairman

The company was incorporated in the year 1951 by my father, with his passing away in 1972 I entered the family business of dyes and dye stuff. I am privileged to be a member of one of the most competitive dyestuff company with emphasis on efficiency in operations, reliability for customers and trust on sustainable development. For us, sustainability means aligning economic success with environmental and social responsibility. Our approach to corporate responsibility also has a social dimension based on our belief that the long-term success depends on the existence of stable and economical viable communities. We have been continuously involved in addressing a variety of issues, ranging from Education, Health and Employment. Our family has been colouring the world for 3 generations and continues to strive for excellence. Our family name and company name does go hand in hand.

In the last decade the dyestuff industry faced a series of prolonged crises. These crises allowed us to gain invaluable experience and guided us to newer avenues that would have remained unexplored if the conditions had been more conducive. We are now more accustomed to the importance of sustainable growth and have learned an important lesson that an increase in production does not necessarily lead to growth.

Looking forward, we have merely reached the next level that each member of our company needs to focus on. Ensuring that the company will support by itself a sustainable growth regardless of external factors. We have the key success elements necessary to withstand the winds of change. The stimulation provided to build a highly skilled and creative research and development team is supported by the state-of-the-art infrastructure. Our well-recognized market presence with a broad product portfolio, which is being marked up with newer product ranges and efficient manufacturing capabilities that boasts of high quality production and cost effectiveness.

I would like to thank our employees, customers, suppliers and other stakeholders, for their dedication and support. We are committed to improving the efficiencies in our operations and differentiating ourselves in the market-place through customer focused innovation in product and services, so as to build a stronger and sustainable future for our Company and our associates.